LONDON and PETERSBOROUGH – Following CityFibre’s announcement of its investment in a new city-wide, pure fiber optic network in Peterborough in November, the company has launched the “Gig Up” business registration campaign. This highly targeted initiative will encourage businesses throughout the city to register their interest in the services that the new fiber network can deliver.

CityFibre will commence roll-out of the new network to be known as Peterborough CORE in April 2014 and it will be completed approximately 12 months later. Registrations through the Gig Up campaign will enable CityFibre to map demand, keep businesses informed of progress and ensure as many as possible can be connected as the network is rolled out. Businesses will be incentivized to get connected while the project is in-build as this is quicker and more economical than sending crews back to the area after they have left. The greater the interest, the wider the network roll-out will be.

Pure Fiber Connectivity for Businesses and Public Services
Peterborough CORE will revolutionize the way that businesses and public services in the city operate, delivering Gigabit speed services that are both accessible and affordable. Pure fiber connectivity means that organizations will no longer have to suffer the frustrations of slow and unreliable broadband due to the bottleneck in their connections resulting from the existing copper-based network. It also puts Peterborough in an elite group of the most advanced city-wide digital networks in the world, including the likes of Seoul, Hong Kong, Singapore and Stockholm as well as another of CityFibre’s projects in York.

Many Peterborough businesses are hungry for faster speeds with several hundred having already joined a grass-roots campaign for better connectivity. Many of these have already shown interest in the CORE and will act as ambassadors for the Gig Up registration campaign. One example is Neil Darwin, chief executive of economic development company, Opportunity Peterborough. He said: “Joining the likes of Singapore and Tokyo by becoming a gigabit city is excellent for Peterborough – it really will revolutionize the way we do business and significantly boost our local economy. Peterborough businesses are already pushing the boundaries of technology, innovation and sustainable ways of working, and we’re excited to see what more they can achieve with the benefit of a super-fast fiber network.”

Remote Access to Complex Medical Diagnostics
Public services providers are similarly enthusiastic and many will be connected in the first phase of the network roll out. Jon Peate, Head of IT at Peterborough and Stamford Hospitals NHS Foundation Trust, said: “We are very pleased to be among the first organizations to work with CityFibre on this exciting initiative. By having access to ultra-fast broadband at Peterborough City Hospital we will be able to give clinicians access to complex diagnostics from home rather than be limited to the office environment. This will be particularly useful for scans such as MRI. In addition it will give us the facility to host content on our website that normally requires a much higher bandwidth, and as a result we will be able to widen the scope of electronic information we currently provide to our patients and visitors.”

Gigabit connectivity will deliver symmetrical download and upload speeds of up to 1000 Mbps, allowing multiple users to access even the largest data files simultaneously with no delays. In addition, users will be able to extract maximum value from cloud services delivering a host of cost and time-saving benefits and driving the bottom line. A pure fiber network like the Peterborough CORE will provide an unbeatable, reliable performance long into the future.