DURHAM, NH – About 78 percent of US households get a broadband Internet service at home, according to new consumer research from Leichtman Research Group (LRG), which specializes in broadband research and analysis. Broadband now accounts for 94 percent of all households with Internet service at home – an increase from 92 percent last year, 75 percent in 2008, and 33 percent in 2004.
Overall, 83 percent of households get an Internet service at home, and 55 percent of adults access the Internet on a smartphone. While the percentage of households getting Internet service at home is similar to last year, those accessing the Internet on a smartphone increased from 44 percent last year.
These findings are based on a telephone survey of 1,304 households from throughout the United States and are part of a new LRG study, Broadband Access & Services in the Home 2013. This is LRG’s eleventh annual study on this topic.
Other related findings include:
- 9 percent of all households get broadband, but do not subscribe to a multi-channel video service – compared to 8 percent the past two years
- 64 percent of broadband subscribers also access the Internet on a Smartphone – compared to 52 percent last year
- 19 percent of all not online at home access the Internet on a Smartphone — compared to 12 percent last year
- 1 percent of households paid to subscribe to Internet service at home in the past year, do not currently subscribe, and do not plan to subscribe again in the next six months
- Less than 1 percent of all online households say that broadband is not available in their area – compared to 6 percent in 2008
- 42 percent of households with annual incomes less than $30,000 do not use a laptop or desktop computer at home – compared to 8 percent with incomes greater than $30,000
- 1 percent of all households have an iPad or tablet, but do not use a desktop or laptop computer
“While overall online penetration at home has flattened, broadband has grown by attracting previous narrowband customers, late-adopters of online at home, and movers into new households,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Despite an increasingly limited base of potential new subscribers, and some consumers opting to solely access the Internet on a smartphone, broadband will continue to grow at a modest pace for the next few years.”
