CAMPBELL, CA – By 2015 the number of ISPs offering home automation services will more than double, according to a newly released survey from market research firm Infonetics, “2013 Home Automation Service Strategies: Global Service Provider Survey.” The survey takes an in-depth look at the latest trends in home automation and control services offered via a broadband or mobile connection to the home.
“One of the more interesting trends we’re seeing in the home automation market is the concept of a provider offering services to end customers over another operator’s broadband connection,” notes Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research. “Verizon has been experimenting with trials of over-the-top (OTT) home automation services as a way to secure revenue from out-of-market customers.”
Heynen continues, “Our latest home automation study supports this trend: By 2015, the percentage of operators offering OTT home automation services more than doubles. With Verizon functioning as the guinea pig for out-of-market and over-the-top home automation services, other operators clearly believe these services can be delivered outside their incumbent markets.”
Home Automation Survey Highlights
- Over 70 percent of the operators participating in Infonetics’ survey will offer home automation services by the end of 2013
- Consumer education is a deployment challenge for an overwhelming majority of survey respondents
- Broadband providers are increasingly competing with established home security companies: The bulk of those surveyed plan to offer home securityservices by 2015
- Respondent operators view iControl as the top home automation equipment and software supplier, followed by 4Home, Cisco, Control4 and Huawei