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The move rebrands and sharpens GCG Data Centers’ offerings around cabling, prefabricated power whips, conveyance, and related services.
GCG, a longtime supplier of communications, power and automation equipment, on Wednesday repositioned its data center business to focus squarely on hyperscalers and multi-tenant colocation providers, groups the company says will account for about 95% of data center power demand by 2028.
GCG, which traces its corporate history back more than six decades, markets its new approach as an alternative to standardized “one-size-fits-all” products that it says struggle to meet accelerated project timelines and complex site constraints.
“Today’s data center environments demand solutions that are practical, repeatable, and ready to perform,” David Coleman, senior vice president of Data Centers and Intelligent Buildings at GCG, said in a statement. “We focus on what matters most to our customers—speed, reliability, and a supply chain built on trusted partnerships.”
GCG highlighted several capabilities it says will support large providers: a broad inventory of copper and fiber cabling and accessories (including both in-house brands such as Paige, Connect-Air and Cobra X-Flex and third-party names like Panduit and Legrand), nationwide distribution centers for faster fulfillment, and engineering services for custom configurations, labeling and staging.
GCG also emphasized buying power and inventory depth as competitive advantages, noting more than $1 billion in annual revenue and two dozen-plus distribution facilities across North America and Europe. The company said its model is designed to “scale, pivot and adapt in real time” to meet nontraditional timelines and specialized site needs.
