In our multiple-dwelling-unit (MDU) issue each year, Broadband Communities tries to reflect a range of perspectives. Not surprisingly, the industry leaders and experts whose views are represented in this issue don’t agree about everything.
Is video a necessary feature of an MDU service package? No, says one provider; yes, says another. Will residents pay higher rents for smart-home features? Yes, according to some; the jury’s still out, according to others. Is bulk broadband a winning strategy? Sometimes yes, sometimes no – and not everyone agrees about when it is and when it’s not.
Rapid technology change is a major reason for this diversity of opinion. Because technologies diffuse unevenly over time and across space, residents of different MDUs may be at different points on the adoption curve for a new technology. As Mike Coco of Choice Property Resources comments about smart-home technologies (p. 48), “In terms of adoption, we’re still somewhere between innovators and early adopters – we’re not at mass market yet.”
Geographic and demographic differences can have large effects on the demand for newer technologies, so knowledge of each specific market
Grounds for Agreement
On several subjects, however, there is broad agreement.
- MDU residents consider high-speed broadband a top amenity, even if they define “high speed” differently based on their needs. They value more than just speed. Reliability, consistency and “seamless” broadband experiences are equally important, if not more important, to most users.
- Robust broadband infrastructure in MDUs enables owners to reduce operational costs by implementing building automation technologies. New broadband-enabled technologies may include building security, package delivery, energy conservation or water leak detection. Not all these applications make economic sense in every building, but they (and others) are well enough developed that they are worth investigating. In new construction or major renovations, the ability to support open-source building automation technologies may be a sufficient economic reason to invest in fiber infrastructure.
- Developers and broadband providers need to work together to plan for broadband. Differing assessments of the market’s revenue potential, lack of understanding of the available technology options, and insufficient communication about project timelines can all lead to frustration and less-than-optimal results. But when developers and providers see eye to eye, they both win – and so do residents.