Viamedia extends partnership with TDS Telecom and expands offering to several new markets

Press Release

Viamedia, the largest independent advertising rep firm in the U.S., today announced the renewal and expansion of its partnership with TDS Telecommunications LLC (TDS). As part of this partnership, Viamedia will represent the advertising sales for TDS video services in its new television markets of Green Bay, Eau Claire, Milwaukee, and Wausau while continuing in its established markets of Madison and Charlotte.

TDS, a subsidiary of Telephone and Data Systems, Inc., headquartered in Madison, Wisconsin, is a rapidly growing technology company that delivers high-speed internet, TV entertainment, and phone services. As a leading communications provider, TDS Telecom offers advanced solutions to a mix of small to mid-sized urban, suburban and rural communities in 32 states, with 1.2 million connections.

“Expanding Viamedia’s tremendously successful partnership with TDS will further benefit local businesses by enhancing the effectiveness and reach of their advertising,” said David Solomon, Viamedia CEO. “TDS has proven to be a great success story in a rapidly changing industry. We are proud to continue our eight-year collaboration, setting new benchmarks for advertising success that benefit advertisers and consumers alike.”

“Viamedia’s innovative solutions have been essential for TDS’ content delivery and advertising, particularly as we expand into new television markets including Green Bay, Eau Claire, Milwaukee, and Wausau,” said Kristi Ramsey, Director of Content Management at TDS. “Their innovative solutions perfectly complement our vision, driving value for advertisers and a superior experience for viewers in both these new and established markets. This partnership reflects our shared commitment to excellence and innovation in engaging with audiences nationwide.”