Company News
Michelle Harvey’s move to VP of marketing comes as the company continues expanding its fiber network across South Carolina and Georgia.
Edited by Brad Randall, Broadband Communities
Truvista Fiber has named Michelle Harvey as its new vice president of marketing, the regional broadband provider announced Wednesday.
The move comes as the company continues expanding its fiber network across South Carolina and Georgia and emphasizes a stronger focus on brand strategy and customer engagement.
Jeff Auman, Truvista’s chief growth officer, said Harvey brings “deep strategic expertise” and a history of using “innovative marketing, brand storytelling and customer‑centric programs” to drive growth.
Michelle Harvey/ Courtesy of Truvista Fiber
According to the company release, Harvey joins from a longstanding career in marketing leadership within telecommunications and related industries and will oversee brand strategy, digital and traditional channels, public relations, customer communications, and market research.
“Truvista Fiber’s commitment to its customers and the communities it serves is impressive,” she said in the announcement, adding that she is “excited to join a company that prioritizes connection to opportunity and progress along with technology advancement.” The release says her role will support the company’s ongoing investments in fiber expansion, digital literacy initiatives and community engagement.
Truvista markets itself as a regional provider of internet, voice, video and security services with more than 125 years of service in the Carolinas and Georgia. The company has positioned Harvey’s hire as part of its effort to broaden its footprint and evolve service offerings at a time when demand for high‑speed fiber connections and related community programs is rising.
Some AI tools assisted in the crafting of this report.
