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Dan Siemon, the CEO of Preseem, says regional ISPs who don’t streamline operations will be at a disadvantage in the years to come.
By: Brad Randall, Broadband Communities
ISPs that can’t spot what parts of their network are delivering subpar experiences for customers will face higher churn, said Dan Siemon, the CEO and one of the co-founders of Preseem.
Siemon, joining a November episode of Beyond the Cable, said the vast majority of customers will leave after negative experiences.
“Maybe they’ll complain once,” he said. “But often they’re just going to leave.”
Siemon said ISPs that are relying on customer complaints to identify problems are probably “already too late.”
Similarly, ISPs who don’t streamline operations will also be at a severe disadvantage, Siemon said.
He compared searching for problems without data driven insights to looking for a needle in a haystack.
“Ultimately that just means higher operations costs,” he said.
Meanwhile, Preseem’s platforms, designed for second and third tier ISPs who don’t have huge marketing budgets, allow network providers to maximize operational efficiencies, providing actionable, data-driven insights.
“View network and subscriber information and metrics seamlessly across all access technologies and vendors, and quickly determine if quality of experience (QoE) issues are in the network or the subscriber’s home,” the company’s website states.
A floodlight for your network
Siemon elaborated, calling Preseem a floodlight that can shine across an ISPs network, allowing operators to see where problems are.
“The next layer down from that is we integrate with this access network equipment,” he said.
Siemon said Preseem crunches a lot of data, even building behavioral models on the fixed wireless side to understand how network equipment should behave, versus how it is behaving.
Overall, Siemon said he thinks regional providers are fundamentally good for their communities.
He said if Preseem can help them stay afloat, it’s a worthwhile mission.
“On balance I think regional providers are a really good thing to the ecosystem,” he said, adding that their operations are often closer to the communities they serve.
