Podcasts

The marketplace is changing fast. But is there still a role for the rural ISP in tomorrow’s digital infrastructure? We’re joined by Steve Smith, the CRO of LiveOak Fiber, to discuss.

By: Brad Randall, Broadband Communities

LiveOak Fiber has been expanding their footprint across rural North Florida and Southern Georgia. Yet, according to Steve Smith, the internet service provider’s chief revenue officer, the company maintains distinct advantages by keeping a local focus.

“Our strategy is being mission focused,” Smith said, speaking about how ISPs can also set themselves apart in an increasingly competitive marketplace. “We’re committed to improving the quality of life in the communities we serve.”

Additionally, Smith said those values are then discussed at every one of LiveOak’s employee meetings.

“These values are real,” he said.

He said his company employs other strategies to stand apart, like foregoing data caps and providing simplistic bills, but he stressed that its the customer experience that he believes makes a difference.

“As long as we’re doing what we say we’re going to do,” he said. “That’s important. That’s part of our brand promise.”

To hear other strategies shared by Smith, and the full episode of this podcast on Apple Podcasts, click here.

Learn more about Broadband Communities Summit 2025 in Houston. Also, click here to subscribe to the Broadband Communities newsletter.