Viewpoints
We thank the talented professionals of the Multifamily Advisory Board that helped collaborate and plan the multifamily track at Broadband Communities Summit 2024.
By: Valerie M. Sargent, Broadband Communities
We sat down with the Multifamily Advisory Board recently to debrief the multifamily track at our recent Broadband Communities Summit. For those who were unable to attend the summit, here are some of the major takeaways from the multifamily program. There was so much goodness that I recently shared additional takeaways for you in a Part 2 of our multifamily recap.
Multifamily track recap: Part one
One of the greatest benefits of Broadband Communities Summit 2024’s multifamily track is the partnership between Broadband Communities and the National Multifamily Housing Council (NMHC). Broadband Communities and NMHC share a goal of connecting multifamily industry professionals and provider partners to ensure both sides of the industry obtain the education necessary to continue to grow together. Among the key highlights of the event were the opening remarks from Camden Vice President of Business Services Linda Willey (pictured above). As one of the MDU chairs on the Advisory Panel of Property Owners as well as Chair of NMHC’s Intelligent Buildings and Connectivity Committee, Linda had compelling and important remarks to share with the broader audience on the current state of the multifamily industry, including addressing the implications of the proposed Federal Communications Commission (FCC) ban on bulk billing.
How managed Wi-Fi evolved in the multifamily industry
Managed Wi-Fi was the talk of the town in the multifamily track this year. With managed Wi-Fi now being a key technology solution for multifamily buildings, it is obvious it can offer numerous benefits. Initially, multifamily properties faced issues with exclusive video providers and the complexities of shared infrastructure, but the shift towards bulk billing combined with managed Wi-Fi, especially as it started in student housing, provided a streamlined approach. As managed Wi-Fi platforms caught on throughout the rest of the multifamily industry, they have facilitated easier connectivity for apartment residents, regardless of their move-in date, and have helped securely address bandwidth demands from the rapidly growing need to connect multiple devices. This technology is evolving to handle interference issues from numerous wireless devices, ensuring stable and robust connections throughout properties.
As discussed on our panels, implementing managed Wi-Fi in multifamily buildings involves careful planning and coordination. Owners need to evaluate existing infrastructure, ensure proper pathways for connectivity, and plan for extensive construction when bringing fiber to each apartment. Clear communication with residents and a thorough understanding of local regulations are essential during these times to avoid complications and ensure smooth installations. Managed Wi-Fi is particularly advantageous for integrating Internet of Things (IoT) devices, which require reliable and interconnected networks for optimal functionality.
Successful managed Wi-Fi deployment also hinges on meticulous contracting and ongoing support. Property owners must clearly define what services and equipment are included, ensure quality service agreements, and plan for potential issues with robust contingency plans. It’s crucial to choose providers with a proven track record and strong support systems, as the initial setup is complex and requires significant investment. Regular testing and maintenance of the equipment and system are vital to ensure network reliability and resident satisfaction.
Bulk billing was all the buzz!
Bulk billing of broadband services in apartment buildings has been growing in popularity over the years due to the integration aspects discussed previously and the affordability of services for residents. We have written about the significant advantages and the recent challenges to bulk billing based on the FCC’s proposal to ban it in the MDU space. So, it was no surprise that this topic came up on several panels and was covered extensively, especially in our popular Legal Leaders session. It is rare that you see so much unification on an issue, but everyone who works within the industry understands how detrimental any type of ban on bulk billing would be in the multifamily industry.
In a bulk billing situation, both providers and property owners benefit from the collective purchasing power that allows them to negotiate lower rates and offer residents discounts, which can amount to a savings of up to 50-70 percent compared to individual retail prices. This bulk billing ensures that residents, especially in senior and low-income communities, have the ability to receive affordable and reliable internet service. A potential ban on bulk billing could disrupt this arrangement, leading to higher costs for residents and decreased investment in broadband infrastructure, particularly impacting smaller providers and limiting competition – this is the opposite of the goals that have been stated by the FCC’s proposal.
Many sessions commented on the bulk billing issue due to the apprehensions, and there was a multifamily owner panel covering all the benefits of bulk billing in an effort to educate attendees. It is understood that the FCC aims to ensure equal access and opportunity for all subscribers, which includes comparable speeds, capacities, and pricing. Yet, criticisms have arisen over concerns about the potential implications of both federal and state regulations, net neutrality, and income-based access. The complexity of the industry makes simple regulatory solutions challenging, and an outright ban on bulk billing could lead to higher costs for millions of renters, hinder smaller providers, and reduce market competition.
Advocacy is key
There were ongoing discussions about how the FCC needs to continue to speak with experts to understand how all aspects tie together and consider these multifaceted issues to make informed decisions that balance affordability, access, and industry viability.
Education seems to be working, to a degree … attorneys mentioned that the FCC Chairwoman Jessica Rosenworcel seems to be taking a direction that will veer away from an all-out ban on bulk billing, and she is instead leaning toward a forced opt-out option. Multifamily owners and broadband providers agree that this is not a viable solution for multiple reasons, such as the cost of programming being based on the full commitment of the units and are concerned that it will require additional education from concerned parties. As of this writing, there has still been no further updates on this issue.
NMHC has recently released a survey on bulk billing to its multifamily members. For any members who missed that communication and would like to participate in the survey, or anyone who would like more information on general advocacy efforts regarding this issue, please contact either Kevin Donnelly or Lori Reeves at NMHC.
Click here to read Part 2 of our multifamily recap.
