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Consolidated Communications is retiring its legacy name and consolidating operations under a single fiber-focused brand, Fidium.

Edited by Brad Randall, Broadband Communities

Residential, business, and wholesale operations for Consolidated Communications will now exist under the Fidium identity, which was introduced in 2021 for its consumer business.

The branding will now cover “all fiber-based solutions nationwide,” including residential multi-gig fiber, business network services and wholesale carrier transport, the company announced.

“This change allows us to scale faster, expand our capabilities and network more seamlessly,” Dan Stoll, president of commercial and carrier business at Fidium, said in the company announcement. Stoll described the rebrand as intended to position the business for enterprise, government, education and wholesale customers.

The company said the Fidium name will roll out across marketing and customer-facing materials over the next several months and that customers should expect the same service and support.

Since 2020, the company has invested about $1.7 billion in fiber infrastructure and now serves more than 700 communities, claiming one of the nation’s top 10 fiber networks by route miles. Fidium said more than 75 percent of its broadband customers are already on fiber and that the firm is “on track” to reach more than 80 percent of its footprint with fiber within the next few years.

Tim Austin, a partner at Searchlight Capital, which holds a stake in the company, said the business has seen “robust growth” and noted the successful closing of an asset-backed securities financing that exceeded $1 billion. “We are excited to continue supporting the company in this next phase as Fidium delivers world-class service to an ever-growing customer base,” Austin said.

The rebrand comes as the company prepares a planned leadership change. Bob Udell, the company’s president and CEO, will retire at the end of 2025 and move to the board as vice chairman, the company said.

Gaurav Juneja, currently chief operating officer, is slated to become CEO at the start of 2026.

AI tools from Noah Wire Services were used to help generate this report.

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