Case Studies
How Wecom Fiber grew subscribers 8x in 15 months without adding operational overhead
Contributed by: gaiia
The challenge
Wecom was growing rapidly but hitting friction points in customer acquisition and order fulfillment. They needed a checkout experience that could scale with them. Manual dispatch workflows were bottlenecking growth, and they lacked visibility into which campaigns were driving customers.
The solution
Customer experience
gaiia implemented a custom checkout UI with vertical plan tiles that improved clarity and conversion. Enhanced branding customization better matched Wecom’s identity, while increased visibility of add-ons (voice, extenders) drove higher average order value. These changes delivered measurable improvements in conversion rates.
gaiia’s Vetro integration brought real-time serviceability into the checkout experience, letting customers confirm availability instantly. This eliminated manual verification steps entirely, creating a transparent, seamless order flow.
From checkout to field service
By letting customers schedule installations in checkout based on live field service availability, gaiia created a seamless experience that bypassed manual dispatch. The result: 80%+ of new orders required zero intervention and flowed directly to field technicians. This freed Wecom’s operations team to focus on growth initiatives instead of order processing. With predictable, scalable operations in place, checkout transformed from a constraint into their growth engine, enabling confident campaign scaling.
Marketing intelligence
Promo code tracking provided real attribution on campaigns, enabling Wecom to tie new subscriber acquisition back to specific initiatives, ads, and campaigns. Strong promo code usage across campaigns enabled data-driven marketing decisions, a repeatable growth playbook, and smarter budget allocation. Bundle capabilities further supported campaign flexibility.
