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Robin Olds of Cisco Systems says ISPs need to think about different ways they can monetize networks. Here are some of his ideas.
By Brad Randall, Broadband Communities
Service providers should begin offering tiered levels of service to customers based on quality of service, according to Robin Olds, a senior business development manager at Cisco Systems.
Speaking on our Beyond the Cable podcast at Connected America, Olds said service providers could be doing a lot more, like offering network slicing and also lanes of performance traffic across their network that they can monetize.
He elaborated on that, pointing to current ISP pricing structures that are largely based on bandwidth speeds.
“Latency, jitter, packet loss, these are all things that they need to consider,” he said. “Additionally, they need to consider offering AI edge services to their enterprise accounts.”
At this moment, as federal dollars are pushing forward network development, Olds said it’s also a critical time for ISPs to think about what’s next.
Hear our interview with Robin Olds of Cisco Systems on Apple Podcasts
“Today the networks are all about connecting people,” he said, noting that networks of tomorrow will really be about connecting intelligence.
Moreover, he said he firmly believes AI has a serious role to play in the future of connectivity.
“Service providers are the first to really be able to roll that out to a lot of their consumers, and subscribers, and enterprise accounts,” he said.
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