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Since coming on board as Aerwave’s CEO in 2024, Ed Wolff said he’s worked to help Aerwave evolve with their customer’s needs.
By: Brad Randall, Broadband Communities
Multifamily properties that aren’t meeting the connectivity needs of residents remains a major gap in 2025, but it’s one that Ed Wolff, the CEO of Aerwave, hopes to help fill.
Wolff, speaking to Beyond the Cable (a Broadband Communities podcast), said the average unit can house up to 19 connected devices on average. As a result, he says connectivity to the unit is being reimagined.
Since coming on board as Aerwave’s CEO in 2024, Wolff said he’s worked to help Aerwave evolve with their customer’s needs.
Roughly 85% of the company’s business (across 175 communities) involves retrofits, Wolff said, with a hefty percentage also focused on new development.
“Here’s what I know, the number of devices per unit is not declining,” Wolff said. “It’s going up.”
The demands for a seamless resident experience will also only continue to grow, according to Wolff.
To stay ahead of the market, Wolff said Aerwave has relied on their user group and advisory board, providing real-time feedback that drives product innovation and continuous improvement to their managed Wi-Fi solutions.
As a symbol of Aerwave’s recent success, the company took home the trophy for Multifamily Partner of the Year at the 2025 Broadband Communities Awards in Houston.
Ed Wolff, CEO of Aerwave
Wolff said Aerwave was honored to receive the recognition, which he believes is a testament to Aerwave’s resident-experience driven mentality.
“We have the good fortune of working with 30% of the NMHC 50,” Wolff said.
Winning the day
Looking ahead, Wolff said he believes Aerwave is well positioned for continued growth and success in the managed Wi-Fi space.
He said in the future, integration also will be key across all devices in a unit. While highlighting managed Wi-Fi’s role as a critical core foundation upon which everything else is built, Wolff then predicted that managed Wi-Fi will only continue to grow as more owners seek to boost their net operating income and drive asset performance.
“Controlling your own destiny, providing a digital infrastructure, and creating a resident experience that you can’t get anywhere else, is what ultimately has a competitive advantage that drives asset performance. That is what will win at the end of the day.”
