News
With a nod to their past, the firm formerly known as Harrison Edwards has changed their name to ‘Harry.’
By: Brad Randall, Broadband Communities
One of the broadband industry’s leading strategic communications agencies has changed their name as part of a pivot to the future, in hopes they can stay ahead of the broadband marketing curve.
Leaders at Harry, an integrated marketing agency once known as Harrison Edwards, are hopeful the name change will help the company stay ahead of a rapidly evolving broadband marketplace.
After being known as Harrison Edwards for the past 35 years, the agency’s CEO, Bob Knight, said the new name represents where marketing is headed now and in the future.
“For visionary broadband leaders who aren’t satisfied with the status quo, Harry is the only team of marketing and communications experts that sees the big picture, at a time when influence is everything,” Knight said, according to the company’s announcement.
As part of the makeover, the firm has invested in expanding their digital and design capabilities to “equal its historically market-leading public relations brand.”
Julia Emrick, the COO for Harry, said the changes “will have a much greater impact on our clients’ bottom line.”
“I’m enormously optimistic about Harry’s future as a continued leader in the broadband space and beyond,” she said.
A nod to the past
While Harry is blazing the trail to integrate marketing in the broadband industry, the company is still remembering their past identity.
Jennifer Galluzzo, Harry’s digital strategy VP, said the name change is a nod to the company’s more than 35-year history as Harrison Edwards.
“We’ve always stood for excellence in communications and now as Harry,” Galluzzo said. “We’re here to deliver dynamic, omnichannel, thoughtful campaigns for entities ready to move beyond the status quo.”
The agency, based in Armonk, New York, celebrated the name change with a launch party attended by leaders in the public and private sector.
Harry’s clients include organizations like Utopia Fiber, Sifi Networks, and Mears, an energy infrastructure solutions provider.
‘A new generation of influence’
According to Knight, the broadband industry “wants a new generation of influence.”
The company’s pivot, Harry’s release explained, reflects changing methods of communication in the broadband industry, with more of an emphasis on visuals and integration of marketing, design, and public relations to advance client interests.
“Our community deserves a true integrated marketing partner with innovative ideas that drive business forward,” Knight said. “The market craves more, and Harry is delivering it with an energetic and nimble team that’s ready to deliver.”
According to Harry, the demand for visual communications has changed the company’s approach.
The firm’s release stated Harry will utilize clever messaging, eye-catching designs, and strategic applications on behalf of clients with the capability to support “potential enhancements with artificial intelligence and virtual reality to maximize message effectiveness.”
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